Press Release: Wimmer Communities Announces New Boutique Hotel to Open in Milwaukee's Historic Third Ward

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Press Release


Wimmer Communities announces Hotel Third Ward, a 102-room boutique hotel set to open in Milwaukee's Historic Third Ward neighborhood. Operating as a Marriott Tribute Portfolio Hotel, Hotel Third Ward will offer unique, boutique accommodations branded together by a passion for captivating design and art, creating a vibrant social scene for guests and neighborhood residents alike. The premier hotel will be owned by Wimmer Communities and operated by both Wimmer Communities and Crescent Hotels & Resorts. 

Hotel Third Ward will be designed by a team led by Eppstein Uhen Architects (EUA), which will transform an 1892 vintage warehouse located on the southwest edge of the Historic Third Ward at the confluence of the Milwaukee and Menomonee Rivers. The luxury boutique hotel will blend old and new architecture through the addition of an elegant, thin tower above the multi-use plaza that provides a connection to the Riverwalk and the HTW Wharf.

“We’re thrilled to expand our portfolio with a second hotel in the Milwaukee market,” said Nick Wimmer, Vice President of Project Development. “Our relationship with Marriott allows us the opportunity to bring exciting modern architecture to the Historic Third Ward neighborhood while continuing the preservation of a valuable historical building.”

Supporting the Third Ward’s residential, entertainment and shopping character, Hotel Third Ward is designed as an interactive neighborhood gathering place. The hotel will offer multiple culinary options, including a Water Street coffee bistro and deli, relaxed riverfront dining, and a dynamic rooftop experience providing breathtaking views of the Milwaukee metropolis. 

Hotel Third Ward shall also serve as a major economic generator through job creation, tax revenue, and spending by guests drawn to the area. The forecast for annual municipal tax revenue, including property taxes, room tax, and BID assessment, is $1.6 million based on current rates. Further, ancillary spending by guests within the neighborhood is projected to be an additional $16 million, annually.

Wimmer Communities continues to grow its hotel portfolio after the successful reopening of the Residence Inn Milwaukee Brookfield, located off I-94 & Moorland Road in Brookfield, WI.